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		<title>Best Buy gets it: Mobile is the new portable store</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/best-buy-gets-it-mobile-is-the-new-portable-store/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/best-buy-gets-it-mobile-is-the-new-portable-store/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:30:09 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<category><![CDATA[internet marketing Dave Sheehan]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1521</guid>
		<description><![CDATA[March 8, 2010 Mickey Alam Khan is editor in chief of Mobile Marketer and Mobile Commerce Daily Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now. The Mobile Boot Camp in San Francisco [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1521&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Ground rules for mobile marketing to kids</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/ground-rules-for-mobile-marketing-to-kids/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/ground-rules-for-mobile-marketing-to-kids/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:24:56 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
		<category><![CDATA[cell phone marketing]]></category>
		<category><![CDATA[internet marketing Dave Sheehan]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1519</guid>
		<description><![CDATA[March 8, 2010 Shira Simmonds is cofounder and president of Ping Mobile By Shira Simmonds As a mother who also happens to be president of a mobile marketing company, I face a perplexing dilemma on a daily basis. In my role as a marketer, the thought of sending mobile content to kids puts dollar signs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1519&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Georgia Tech launches mobile app for athletics department</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/georgia-tech-launches-mobile-app-for-athletics-department/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/georgia-tech-launches-mobile-app-for-athletics-department/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:20:58 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1517</guid>
		<description><![CDATA[March 8, 2010 Georgia Tech University&#8217;s athletic department will be launching applications for various sports to keep users up to date on games and teams. The institute’s athletic department has signed an agreement with Whoop, which will enable the university’s sports professionals to easily produce and publish mobile applications. The applications will run on any [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1517&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Georgia Tech App</media:title>
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		<title>NRF makes use of mobile at conference to poll attendees</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/nrf-makes-use-of-mobile-at-conference-to-poll-attendees/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/nrf-makes-use-of-mobile-at-conference-to-poll-attendees/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:15:37 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<category><![CDATA[internet marketing Dave Sheehan]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1513</guid>
		<description><![CDATA[March 8, 2010 Mobile works great at events Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation &#38; Marketing Conference last week in San Francisco. NRF used Knotice’s on-demand mobile marketing software, Concentri Mobile. Conference attendees had the option to rate each keynote session on a scale of one to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1513&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">NRF makes use of mobile at conference to poll atte</media:title>
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		<title>Rubicon Project taps mOcean to take online ad platform mobile</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/rubicon-project-taps-mocean-to-take-online-ad-platform-mobile/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/rubicon-project-taps-mocean-to-take-online-ad-platform-mobile/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:10:18 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1510</guid>
		<description><![CDATA[March 8, 2010 Craig Roah is founder and COO of the Rubicon Project The Rubicon Project, a digital advertising technology and data company, has partnered with mobile advertising platform mOcean Mobile to launch REVV for mobile. Known as RFM, the new platform is designed to provide premium Web publishers with a unified view into monetization [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1510&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rubicon Project taps mOcean to take online ad plat</media:title>
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		<title>Associated Press expands entertainment focus with Oscar mobile coverage</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/associated-press-expands-entertainment-focus-with-oscar-mobile-coverage/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/associated-press-expands-entertainment-focus-with-oscar-mobile-coverage/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:05:17 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1507</guid>
		<description><![CDATA[March 8, 2010 The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device. Livestream provides users the ability to stream video via multiple devices, including the Internet, television and handset. The AP said that since its mobile application launch almost two years ago, more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1507&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Why news media are going mobile: AP</media:title>
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		<title>KIT digital partners with GoTV for mobile video</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/kit-digital-partners-with-gotv-for-mobile-video/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/kit-digital-partners-with-gotv-for-mobile-video/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:00:56 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1505</guid>
		<description><![CDATA[March 8, 2010 GoTV programming KIT digital has partnered with GoTV to meet consumers&#8217; increasing demand for mobile video. The distribution agreement will expand KIT digital’s distribution network nationwide. The company plans for better video content management and delivery to its consumers. “As KIT digital looks to 2010 and beyond, we have shifted our strategic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1505&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mobile TV</media:title>
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		<title>NBC Universal exec reveals tactics for driving mobile content sales</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/nbc-universal-exec-reveals-tactics-for-driving-mobile-content-sales/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/nbc-universal-exec-reveals-tactics-for-driving-mobile-content-sales/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:53:39 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1503</guid>
		<description><![CDATA[March 8, 2010 Please click here to sign up for Mobile Commerce Daily for free NBC Universal exec reveals tactics for driving mobile content sales An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties. Please click here to read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1503&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">NBC Universal 1</media:title>
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		<title>B2B mobile marketing spend will reach $106M in 2014: Forrester</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/b2b-mobile-marketing-spend-will-reach-106m-in-2014-forrester/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/b2b-mobile-marketing-spend-will-reach-106m-in-2014-forrester/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:49:25 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<guid isPermaLink="false">http://themobilecoach.wordpress.com/?p=1500</guid>
		<description><![CDATA[March 8, 2010 FedEx Mobile Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. So far, the anticipation surrounding mobile marketing has been more bark than bite, even among the most experimental marketers. But rising smartphone adoption—especially in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1500&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">General Mills' Betty Crocker goes mobile</media:title>
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			<media:title type="html">B2B mobile marketing spend will reach $106M in 201</media:title>
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		<title>Where are the legal minefields in mobile marketing?</title>
		<link>http://themobilecoach.wordpress.com/2010/03/08/where-are-the-legal-minefields-in-mobile-marketing/</link>
		<comments>http://themobilecoach.wordpress.com/2010/03/08/where-are-the-legal-minefields-in-mobile-marketing/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:41:57 +0000</pubDate>
		<dc:creator>themobilecoach</dc:creator>
				<category><![CDATA[Latest Mobile Marketing Case Studies]]></category>
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		<description><![CDATA[March 8, 2010 Can you find the hidden price? NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. The panel featured Reed Smith lawyer Adam Snukal and Lustigman [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=themobilecoach.wordpress.com&amp;blog=10071370&amp;post=1498&amp;subd=themobilecoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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